![]() The phrase malt beverage may put a different picture in your head. So what is this mystical beverage if it’s not beer and not hard liquor? The Lime-A-Rita is a margarita-inspired malt beverage. 2013 saw the release of the Straw-Ber-Rita and 2014 the Mang-o-Rita. ![]() It was such a home run and flavor sensation that Anheuser-Busch InBev added two flavor variants within the next two years. It wasn’t a Margarita and it wasn’t beer but it was a big hit right away. The innovative answer Anheuser-Busch came up with in 2012 was the Bud Light Lime-A-Rita. They needed to find a way to keep the market share of their beer drinkers that were switching to Margaritas. This was keeping Anheuser-Busch InBev executives up at night in the early 2000s. In fact, now the Margarita is one of, if not the most, popular cocktails in the world. This sweet, salty, boozy cocktail started taking the world by storm. The best evidence of this trend was the rise of the Margarita. People were on the hunt for new flavors and experiences. The competition was coming from craft beer but also from the rise of cocktails. Macro beer sales were starting to slump due to a rise in competition. So how did we get to the Bud Light Lime-A-Rita era? It all started a little over 20 years ago. The days of beverage segregation are over. Well, it’s the Bud Light Lime-A-Rita of course. A drink that gives us the feel of sipping casually on a beer but with the flavor profile of a Margarita. Thanks to some beverage scientists we now have a middle ground. Why do we always have to choose between feeling full drinking a bunch of beer and going off the deep end by ordering a pitcher of Margaritas at happy hour? There’s got to be a middle ground. ![]() You’re not in the mood for a beer, but you also don’t want to commit to the higher alcohol content that comes along with drinking a boozy Margarita. Looking for updated Lime A Rita prices? We all know this feeling. Lime-A-Rita Alternatives and Comparisons.A Brief History of Bud Light Lime-A-Rita.
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